Saturday Guest blogger: Brenda Novak!
Saturday, May 31st, 2008Yes, she’s so fabulous, we had to have her TWICE. Her topic today, networking, is one we’ve discussed a bit before, so I’m so happy to have her here again. Thanks, Brenda, for blogging with the Plotmonkeys again!
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Does networking really benefit a writer’s career? Or is it (and its sister—promotion) not worth the hassle for either the published or unpublished? Should we just sit back and write the best books we can write and let the publisher take it from there?
This has been a heavily debated topic since I started my writing career ten years ago. At the beginning, there were more people saying you couldn’t impact sales, but that opinion seems to be changing. In this competitive of a market place, where so many are turning out quality fiction, it’s very difficult to set yourself apart, to get noticed. But it’s still possible, and one of the most effective methods is networking. Why? It’s a mathematical certainty that the whole is always greater than its individual parts. I can’t know everyone or everything, but when I link up with others, who link up with others, etc., we create something bigger than ourselves. Take this blog, for instance. Look at the wealth of information shared here. Participating here and getting to know the authors is networking.
In this industry, we rely very heavily on word-of-mouth. Our careers depend on people. Editors buy our books. Sometimes other authors endorse them. The marketing force sells them. Booksellers buy them and try to present them to the public in a pleasing way. Readers buy them and recommend them if they’re good. The common denominator in every step is people—not just the actual work. So you have to be more than a good writer. You have to have business acumen—or at least an eye for opportunity and what I call “credibility.”
Consider how you choose the movies you watch and the other products you buy. There are certain indicators we all use to insure we get good value for our money, isn’t there? For instance, an editor wants the best possible chance at finding a manuscript worthy of being published–and she wants to find that gem with the least amount of time and effort. To do that, she would use the same indicators as the rest of us:
-> Who created it?
-> Are they experienced? Reputable?
-> Does it sound intriguing?
-> Do I have reason to believe this person will be able to finish the book and/or write another one?
-> What are others saying about this work or this writer?
Editors are human and would react very similarly to the way you’d react in the same situation. So market your product in such a way that those answers work in your favor, that all indicators are telling her, “Give this a chance—it’s great!”
A lot of people talk about schmoozing, but for me that term has a very negative connotation, a selfish one. “What’s in it for me?” Networking isn’t about one-way relationships. It’s not about shaking hands and passing out bookmarks. It’s about symbiotic relationships. It’s about giving something to others, who in turn give something to you. If that’s between an author and reader—the author gives a great story, a good read, and the reader compensates by paying for that story and recommending it to her friends. Both people win. That’s really the only way networking is successful, because networking functions on basic psychology principles. People act out of self-interest far more often than they act out of public virtue. Which means, in order to be a good networker, you need to realize that you’re not the only one who deserves to succeed. There are other people in the world who have the same right to fulfill their goals and desires.
Networking is about helping them do that–and having them, in turn, help you. I think Deepak Chopra said it simplest: “Positive energy going out comes back.”
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To enjoy a summer of suspense from award-winning, best-selling, Brenda Novak, click here!



















As good a singer as David Archuleta is, I was rooting for Cook all the way and I’m thrilled he won the title and I can’t wait for his CD to hit store shelves! I have a feeling that this guy is going to make it BIG! 






