Laissez Les Bon Temps Roulez! (redux)
First, please forgive me if you’ve seen this blog elsewhere on the net. I posted it yesterday at AccessRomance, where my Readmarisela.com website is hosted. It’s important to me–I’m trying to spread the word, so don’t be surprised if you see this message again.
As they say in the French Quarter, “Let the Good Times Roll!”

Only, it’s hard for the good times to roll in New Orleans anymore, thanks to a hurricane named Katrina.
You remember her, right? Talk about a bitch. But over time, we tend to forget the devastation and destruction that is still raw and fresh in a certain city a lot of us love. Many friends of mine just returned from the city where they went for a conference. It’s not the same. The rebuilding is not getting done…at least, not at the pace most of us would expect. It breaks my heart.
No, I don’t live in New Orleans. But I set a lot of my books there. So do a lot of authors and frankly, I personally know of two authors who had to scramble after Katrina in order to rewrite books because the city they were portraying no longer existed. I, too, was affected–not with an original work, but with a reprint collection of two of my previous books (PURE CHANCE and INSATIABLE) that is being re-released this month under the title, NEW ORLEANS NIGHTS. ![]()
When I realized the unforunate timing might affect my sales–I was pretty bummed. And not just for obvious reasons. It hurt that this amazing city wasn’t going to be enjoyed by readers for a while. I knew there was nothing I could do to delay publication, so I decided instead to make the publication count.
The search for a charity to take a donation based on my personal earnings from this re-release wasn’t easy. The first VERY well-known charity didn’t want anything to do with my book because–gasp!–it had sex in it. The second equally well-known charity not only balked because of the sex, but they wanted a guarantee of a $20K donation. Well, hate to break it to you guys, but category romance writers do NOT make that kind of money…especially not on reprints!
I was incredibly discouraged–on many levels. (I was betting that if Stephen King wanted to donate proceeds, neither charity would have objected to the VIOLENCE in his books, but that wasn’t the point.) I had one last shot. I did some Googling and found a charity that was grass-roots. I emailed with the director, asked him point-blank about the sexual content, and when he said it didn’t bother him, I knew I’d found my group.
Now, let me say that the whole journey wasn’t over there. There was a lot of legalities to work through and I commend both Mike Latino of Renew New Orleans and Harlequin for supporting my need to give a little back. I wrote a letter to be included in the book that explained my choices and convinced Harlequin to even put a “Help rebuild New Orleans, See inside” logo on the cover. (And anyone who has dealt with Harlequin knows that this alone is no easy feat–not that they aren’t generous, but production there is a huge machine and any change from the norm requires Herculean efforts.)
And clearly, my efforts didn’t quite measure up to Olympian standards. You see, everything was in place. Contracts signed. Covers done. Books delivered…and the letter was somehow left out.
:: sigh ::
So that’s why I’m writing this in my blog. Not to complain about production gaffes that happen time to time, but to bring you the message that was supposed to be printed in the front of my book and the one readers will undoubtedly look for when they see the “Help Rebuild New Orleans…see inside” message on the front cover.
So here’s the letter, as it was supposed to appear. If you see the books in the store and you haven’t read the stories (or want to revisit them in the new format, which also includes my New Orleans set short story, ROCK AND ROLLING, never before in print), know that picking up a copy will result in a donation to this very worthy organization.
I will warn you that my home page still does not have the information promised below up. That’s because I wasn’t sure what was going to happen once the letter was left out of the book. It will be up by the end of the week, hopefully, and I’ll announce it on my Marisela blog.
Here’s the letter:
Dear Reader,
Every time I’m glued to the Weather Channel or CNN, captured by hurricane coverage, I cannot shake the replay of John Bradford’s oft-quoted, “There but for the grace of God go I.” I live in Florida. For the past two seasons of deadly storms, my city has been spared, though my state has not. And as I watched Katrina rage through the Gulf toward New Orleans, one of my favorite places, I remember feeling as if the country was about to lose something precious and irreplaceable.
I fell in love with New Orleans quite unexpectedly. The whole drunken debauchery thing really didn’t appeal to me, but from the minute I stepped into the French Quarter, I knew the city was so much more than Mardi Gras and Bourbon Street. (Not that I don’t love both Mardi Gras and Bourbon Street…I do! My favorite bar is Jean Lafitte’s Blacksmith Shoppe. The Voodoo daiquiris are amazing.) I’ve set several books in the city, starting with the two you have in your hand.
Even now, months before this book’s release, memories of the tragedy have started to fade for those not directly impacted by the storm. Not to me. New Orleans must be rebuilt and I’m determined to do my part to make that happen. To that end, I’m aligning myself with an organization called Renew New Orleans Foundation, a group determined to help several local charities in their quest to rebuild. They are small, grassroots and dedicated. If you visit their website (renewnola.org) you will see which groups they are supporting…and you can make a donation. For as little as $5, they will send you a colorful “Renew New Orleans” bracelet and you’ll be doing your part to help our neighbors in the South.
A portion of my personal proceeds from NEW ORLEANS NIGHTS will go to the Renew New Orleans Foundation. I’ve already made an initial contribution of $500. If you visit my website at www.julieleto.com, you can find out more about how you can share in the booty I received from this donation. New Orleans made the lagniappe famous…if you want to know what that is, visit me on the web!
I thank you from the bottom of my heart for helping me help the citizens of New Orleans bring such a special city back to life.
Laissez Les Bon Temps Roulez!
(Let the Good Times Roll!)
Email Julie at julie@julieleto.com





I saw your post at Access Romance and commend you for your willingness to get involved. As I said there, time has a way of making us forget how awful things were for the people who lived there, and how bad it still is. Thank you for reminding us, and I definitely will look forward to purchasing those books Julie. You remind us that not all problems are solved in a short period of time, but may take months or years - unfortunately sometimes our attention spans don’t last that long. I appreciate the reminder.
Comment by Stacy ~ — May 3, 2006 @ 7:18 am
Thanks, again, Stacy. The worst part is–hurricane season starts again in less than a month. There’s an anxiety level that brews for those of us who live in the path of these storms…I can only imagine what the people of New Orleans and the Gulf Coast are thinking when so little progress has been made just in terms of CLEAN UP. According to my friends who just got back, there are still houses in the middle of streets and boats in tree tops. Another concern is the standing water from all the abandoned swimming pools. As breeding grounds for mosquitos, NOLA could be looking at an outbreak of encephalitis or other bug-born disease. There are charities working on this, too. I think it’s often the charities that get the most done. They are motivated.
Comment by Julie — May 3, 2006 @ 7:28 am
Hey Julie,
I will definately be looking to buy this book when it is released. What a scary situation it must be for the people “trying” to rebuild down there. I can’t imagine what they are going through. And now with the worry of all the bug born diseases.
Comment by Kelly — May 3, 2006 @ 8:41 am
Julie, this is such a wonderful reminder that things are still really bad in parts of NO. And it’s so incredibly sad! Thank you for your generosity, and for keeping this issue in people’s minds.
I plan to buy this book not only because of the donation, but because I LOVE the two stories inside. No one writes a New Orleans book like Julie!
Comment by Janelle — May 3, 2006 @ 11:02 am
Thanks Julie for the reminder that there is still lots to be done to help these people. I know that I will be buying the book and applaud your efforts to help out. People tend to forget as time goes by and as you say with the hurricane season again coming, the thoughts must be grave indeed.
Comment by Cryna — May 3, 2006 @ 12:11 pm
8)
Julie
Thanks for the reminder. Even though I’m a property claims adjuster in the State of Florida I have forgotten that we were not the only state effective by last years hurricane season.
With that send I have ordered my copy from e-harlequin and I will be donating to the Renew the New Orleans Foundation!!!
I can’t wait to read the book…..Since I only have less than one month before Hurricane season starts again…. UGH!!!!!
Trish
(d)
Comment by Trish — May 3, 2006 @ 1:19 pm
(y) Kudos Julie for your post about NO and Katrina!
I love the cover of NON. (@)
Comment by Melissa — May 3, 2006 @ 2:12 pm
Julie, a beautiful gesture!
Comment by Jill — May 3, 2006 @ 2:19 pm
that is cool
Comment by kim H — May 3, 2006 @ 3:16 pm
Applause for Julie! (y) (y)

I hope the book sells out! If I go to Border’s today I’ll see if it is out also Wal-Mart.
The plus for us is helping a good cause & good reading.
Thanks again Julie.
Donna M
Comment by Donna M — May 3, 2006 @ 3:38 pm
What a great thing to do, Julie.
Comment by Estella Kissell — May 3, 2006 @ 4:56 pm
Kudos to you, Julie, for perservering and finding a way to show your support.
Comment by Pam P — May 3, 2006 @ 6:47 pm
BRAVO, Julie!!!!!!
(y)
Comment by carly phillips — May 4, 2006 @ 6:19 am
Kudos to you! (l)
Comment by Susan — May 4, 2006 @ 11:30 am